SSH
Protecting critical data is one of the main goals of SSH. They initially made a name for themselves with the well-known SSH protocol, which now protects most of the internet. Today, their mission is to keep digital business running efficiently without unnecessary costs and interruptions – whether on-premises, in the cloud or in hybrid ecosystems. The company is a market leader, with a loyal customer base.Better without: making privileged access simple
Brief
More and more data is moving to the cloud. This calls for a new, safer working method. SSH developed PrivX, a modern, innovative PAM (Privileged Access Management) solution for hybrid cloud environments, especially for this purpose. SSH asked Referro to launch PrivX as the ideal solution to unify complex environments.
Watch the video
Solution
After a research phase (interviews, competitive analysis and desk research), a creative campaign concept was developed: ‘Better Without’. This highlights the fact that PrivX simplifies data security without all the complexity of other solutions. So you’re better off – without consultants, without extra hardware, without high deployment costs, and many other benefits delivered by PrivX. The concept has been implemented in numerous ways, including a promo video, an interactive infographic, campaign web pages, online banners and e-mails. The result is a successful international introduction of PrivX within Europe.
You’re better off with our product launch support
Meet Carl. Our expert in technology sector communications. His knowledge of the market can help guide you to success.
