Marketing automation with the personal touch

Automation for growth

As a forward-thinking marketing agency, we have a comprehensive range of automation services to help you improve efficiency, provide customized experiences, and drive business growth. In 2013, we became one of the first agencies in The Netherlands to be certified in Eloqua, and since then, we’ve expanded our strategic partnerships. We now work with all major platforms, including collaboration with our worldwide BBN agency partners to further enhance our capabilities.

Customer Relationship Management (CRM) integration

Modern marketing begins with a deep understanding of your audience. Our CRM integration services help businesses consolidate customer data, segment audiences, and personalize marketing campaigns. By integrating CRM systems with marketing automation tools, we enable clients to create targeted, data-driven strategies.

Email marketing automation

Email marketing remains a cornerstone of digital communication. Our email marketing automation services include campaign planning, automated workflows, A/B testing and detailed analytics. Automation ensures that the right message reaches the right person at the right time, driving engagement and conversions.

Lead nurturing and scoring

Lead generation is essential, but nurturing those leads into loyal customers is equally critical. We help businesses implement lead nurturing strategies that use automation to deliver relevant content and messages based on a lead’s behavior and preferences. Lead scoring, which assigns values to leads based on their engagement, helps prioritize and tailor follow-up efforts.

Content personalization

Content is most effective when it resonates with the recipient. That’s why we use automation to create personalized content experiences. Dynamic content blocks and recommendations based on user data enable your business to connect with your audience on a more personal level, increasing engagement and conversions.

Social media automation

Managing multiple social media platforms can be time-consuming. We offer social media automation services including scheduling posts, monitoring brand mentions, and analyzing social performance. Using our automation skills, you can maintain an active online presence while saving time and effort.

Landing page and form automation

Effective landing pages and forms are vital for capturing leads. We create, test, and optimize landing pages and forms using a comprehensive data-driven approach. This streamlines the lead generation process and ensures a seamless user experience.

Behavioral trigger campaigns

Behavioral triggers initiate automated campaigns based on specific user actions. We support businesses by setting up trigger campaigns that respond to actions like website visits, email opens, or abandoned carts. These timely, relevant messages can significantly improve conversion rates.

Reporting and analytics

Data-driven decisions are at the heart of modern marketing. Our clients rely on our robust reporting and analytics services, which use automation to gather, analyze and visualize data from various sources. This enables us to track the performance of campaigns, identify trends, and optimize strategies for better results.

Marketing attribution

Attributing conversions to the correct marketing channels is essential to optimize budgets and strategies. We use automation to track the customer journey across touchpoints and accurately credit each channel’s contribution with conversions.

Integration with emerging technologies

Staying ahead in the digital age means integrating with emerging technologies. We closely monitor developments in AI and machine learning applications, chatbots, and voice search optimization. These technologies can enhance personalization, customer engagement, and overall marketing effectiveness.

E-commerce automation

For businesses in the e-commerce sector, marketing automation is especially vital. We collaborate with specialized partners to provide our clients with services that automate product recommendations, send emails for abandoned cart recovery, and give personalized offers to boost online sales.