A longer customer journey
Brand preference and status play an important role here. The target audience for these purchases is somewhat smaller, after all, how often in your life do you buy a kitchen, house, solar panels, etc. These are often memorable moments for a customer, which means that as a company you must carefully guide this customer on his or her journey.
By applying a data-centric B2B approach to B2C marketing – such as analyzing consumer behavior, preferences, and purchase patterns – companies can gain a deeper understanding of this consumer buying process and tailor their B2C strategies for maximum impact. Referro can then create personalized experiences and product recommendations for B2C customers, increasing their loyalty and long-term engagement.
Engage your audience
This is similar to how B2B buyers navigate through different stages before committing to a purchase. At Referro we have a lot of expertise in both B2B marketing and retail marketing. Referro has been working for renowned retail brands for over five years. The sector experience of Referro’s experts has been of great importance.
Our colleagues have worked on both the agency and client sides in various roles for B2C retail/e-commerce B2B and understand how the retail world works. This diverse experience gives them a broad range of skills, making Referro a strategic, tactical and, operational asset to any retailer.
Our Retail Marketing Services include:
- 1. Creating catchy content strategies: Developping content that suits your target group and strengs your brand identity and ultimately leads to conversion.
- 2. Producing various content: Creating different types of content, such as blogs, infographics, videos, magazines, brochures.
- 3. Designing impactful campaigns: Creating compelling marketing campaigns that drive both engagement and conversions.
- 4. Leveraging email marketing: Using email marketing strategies as an important part of the customer journey to connect directly and effectively inform, engage and convert your audience.
- 5. Implementing inbound marketing strategies: Attracting potential customers through valuable content and tailor-made journeys.
- 6. Generating quality leads: Implementing lead generation strategies.
- 7. Mapping the customer journey: Identifying and creating the optimal customer journey for your customers from first contact to conversion.
- 8. Providing actionable insights: Delivering clear insights into your marketing performance through customized dashboards and regular reporting.
- 9. Continuous Optimization: Analyzing the results of campaigns to identify areas for improvement and optimization.
- We also provide CRM support to effectively manage and nurture customer relationships. By integrating CRM systems with email marketing and automation efforts, we ensure personalized, timely and relevant communications throughout the customer journey.
Our strategic and operational retail marketing services
Referro works for an extensive group of B2C clients. Perhaps it’s to do with the fact that our offices are located in an old shopping mall! Our services include:
- Developing content strategies
- Campaign creation
- Building and executing marketing and email campaigns
- Inbound marketing strategies
- Lead-generation campaigns
- Creating customer journeys
- Content creation
- Dashboards and reporting
- Analysis and performance improvements
How B2B and B2C marketing really strengthen each other
So are they really polar opposites? B2B and B2C marketing are often perceived as two different disciplines with their own separate challenges, but at the end of the day, both revolve around selling goods to people. In practice, however, marketers do distinguish – B2B marketers…Our experience in practice
Want to know how we use B2B tactics in B2C marketing?
Monique is happy to discuss your challenges and how we might help you in achieving your business goals.