Another US partner for BBN
When TriComB2B repositioned the agency in 2008 as a B2B firm focused on technical, considered purchase industries, they were nearly the only agency with this specialisation. A small, regional B2C/B2B agency at the time, their vision was to be nationally recognised in their B2B area of focus.
For four consecutive years, they have been listed among the most important B2B agencies in the U.S., ranking between #21 and #31 on B2B Marketing’s Top U.S. B2B Marcomms (league table – currently #21). Based only on B2B gross income, they believe they would rank within the top 10. They have also been featured every year since 2016 on the Chief Marketer B2B Top Shops and Chief Marketer 200 listings.
When we asked them what they thought the main benefits of being a partner of BBN were, they answered:
- To better support our clients with EMEA and APAC marketing requirements
- To interact with peers, absorb new information and ideas, and improve our agency
- To raise our agency’s profile and qualifications in support of new business efforts
They are members of the following professional bodies:
Public Relations Society of America (PRSA)
American Advertising Federation (AAF)
Chief Executive Boards International (CEBI)