Generate leads with Dealer Marketing

Choose central brand control and lots of leads through maximum local dealer impact. Referro puts your dealer network structurally ahead: we ensure brand consistency, scalability and 100% measurability—without extra work for dealers. We combine inspiring content, smart geo-targeting and conversion-focused dealer landing pages into a predictable lead flow per location.

A structured program for growth

As an innovative marketing agency we deliver a complete, lead-driven dealer marketing program. We manage content and campaigns centrally, publish automatically across dealer channels, and measure both soft and hard leads per dealer. With unified templates, dashboards and clear governance you safeguard brand consistency while every location wins locally.

Our Dealer Marketing services include:

  • Lead strategy and proposition
  • Centralized content creation
  • Content distribution at scale
  • Paid media with geo-targeting
  • Dealer landing pages and microsites
  • Google campaigns per dealer
  • Local SEO and Google Business Profiles
  • Data, dashboards and reporting
  • Optimization and A/B testing
  • Governance and brand consistency
  • International rollout

Lead strategy and proposition

Clear value propositions per product and region, translated into conversion-focused customer journeys. Together we determine which promise and offer convert best per audience, and route traffic via the shortest path to the right dealer.

Centralized content creation 

On-brand, conversion-focused content in fixed formats (carousels, short video, stories and statics). We leave room for local accents such as dealer input, contact details and time-bound offers—without diluting the brand style.

Content distribution at scale 

Automatic posting to dealers’ Facebook and Instagram pages at a fixed frequency, year-round. One brand calendar yields hundreds of local posts—without extra work for dealers.

Paid media with geo-targeting 

Smart radii around each point of sale, without overlap between dealers. Always-on visibility combined with seasonal bursts creates meaningful reach and maximum conversion potential in the immediate area.

Dealer landing pages and microsites 

Uniform, fast-loading conversion pages per dealer with strong CTAs, forms and tracking. We measure both soft leads (downloads/sign-ups) and hard leads (quote/appointment) and optimize on conversion rate and cost per lead.

Google campaigns per dealer 

Through Search and Performance Max we capture active local demand and direct it to the correct dealer page. We optimize for search intent, ad relevance and actual lead yield.

Local SEO and Google Business Profiles 

Better findability per dealer via consistent NAP data, category optimization, posts and review management. This drives additional organic traffic and more inbound leads from Maps and local searches.

Data, dashboards and reporting 

You always have real-time insight per dealer and across the network: reach, clicks, soft/hard leads, CPL and time-to-contact. Clear dashboards make performance comparable across regions and countries.

Optimization and A/B testing 

Continuous testing of creatives, audiences, bid strategies, CTAs and forms. We scale winners and lower CPL through systematic experimentation.

Governance and brand consistency 

Central orchestration with brand templates, approval flows and clear zone/radius rules. Locally personal, always on-brand, and no campaign overlap between dealers.

International rollout 

Local language, channel and radius tuning per country, with a single reporting standard. Your brand core stays consistent everywhere while campaigns perform locally.

What does Dealer Marketing do for your organization?

Contact Carl for more information

Curious where your dealer network is leaving budget on the table—and how to generate more local leads? REQUEST A FREE AUDIT NOW. We analyze your dealers’ current marketing activities and show how you can save up to 40–65% in costs while significantly increasing lead volume. Within 48 hours you’ll receive concrete insights and a clear business case.

Get in contact

+31 (0)85 07 06 936

Send a message

Leave a message for Carl