BBNmixtape – #20 The Content Machine: How much is enough?

23 / 11 / 2022

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event’s highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!