BBNmixtape – #1 Do more with less
Listen to the BBN podcast about why ABM is the only way forward to garner new leads and retain existing clients.
Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.