BBN International named agency of record for C-Job Naval Architects
BBN’s partner agency Referro to lead launch campaign and future marketing strategy
BBN International, the world’s B2B agency, has been appointed as the marketing agency of record for C-Job Naval Architects, as the company seeks to expand its presence within key markets in North America and Europe.
BBN International won the business following a pitch led by long-time Dutch partner, Referro. C-Job is an independent ship design and engineering company that operates worldwide, with a global team of dedicated engineers and R&D consultants. Its cutting-edge work is dedicated to delivering sustainable maritime performance and support the building of more efficient, compliant and sustainable ships that will drive the maritime industry towards its net zero goals within a generation.
BBN offers international clients a unique, one-agency experience by drawing on an extensive and diverse pool of talent of partners based in 71 locations in 31 countries. Each agency retains its independent status, but through BBN can pitch for and work collaboratively with other B2B Partners on larger domestic, regional and global B2B briefs.
“We are one of the frontrunners in the field of innovation and technology. We have ambitious plans for the business and our future positioning which wouldn’t be possible without an innovative, creative approach to our sales and marketing. We can’t wait to work with BBN to showcase our progress and drive further brand growth.”
BBN will develop a new creative platform and positioning for C-Job as it strengthens its position in the US with additional marketing, with a focus on addressing a variety of stakeholder groups, including ship owners, shipbuilders and shipyards. As part of its remit, Referro has launched a new website for C-Job.
The work will be managed by marketing agency Referro as lead agency, with strategic support by research-backed insight partner Business Brainz, digital support from Stoica, digital relationship management by partner Centric, and their platform LiProspect, as well as additional assistance from Hungarian partner Contentplus. A launch campaign will be unveiled early in 2025, followed by paid media, sponsorships and a variety of events to follow.
As a company built on firsts and design breakthroughs, C-Job was the only firm to work on three of the world’s six dedicated new generation offshore-wind installation vessels. It has also completed pioneering work on the first ammonia-powered vessel refit including project planning and oversight (Amogy) and the first liquid hydrogen tanker concept powered by its own cargo (LH2 Europe).
“We’re hugely excited to work with C-Job Naval Architects to expand their presence. They have a forward- thinking culture and a bold ambition of making the shipping industry sustainable within one generation. We’re looking forward to helping them achieve this while pushing creative boundaries.”