The agency serves more than 600 client companies, including leaders in network management solutions, wired and wireless LAN access infrastructure, data storage, PCs, and servers. 

Services and Specialities:

• Account-Based Marketing (ABM)

• Demand Generation

• B2B Marketing training & education

• Call centre services

We welcome their key principals President & Founder Ichiro Niwayama, COO Naoko Maruyama, and their team to BBN. Ichiro Niwayama has authored seven books on B2B marketing. His most recent book is currently a finalist for the Japan Marketing Academy’s Marketing Book Awards 2024.

“The Science of Profit Making’

Publication Date: March 15, 2024

Focus: This book draws from his 40 years of practical experience in B2B marketing and is the first book in Japan to address “Marketing Orchestration.” It provides a practical approach for individuals in marketing, sales, and manufacturing departments, as well as team leaders and executive management, discussing the mechanisms by which marketing may not contribute to orders and offering solutions.