BBN International named agency of record for C-Job Naval Architects
BBN’s partner agency Referro to lead launch campaign and future marketing strategy
BBN International won the business following a pitch led by long-time Dutch partner, Referro. C-Job is an independent ship design and engineering company that operates worldwide, with a global team of dedicated engineers and R&D consultants. Its cutting-edge work is dedicated to delivering sustainable maritime performance and support the building of more efficient, compliant and sustainable ships that will drive the maritime industry towards its net zero goals within a generation.
BBN offers international clients a unique, one-agency experience by drawing on an extensive and diverse pool of talent of partners based in 71 locations in 31 countries. Each agency retains its independent status, but through BBN can pitch for and work collaboratively with other B2B Partners on larger domestic, regional and global B2B briefs.
“We are one of the frontrunners in the field of innovation and technology. We have ambitious plans for the business and our future positioning which wouldn’t be possible without an innovative, creative approach to our sales and marketing. We can’t wait to work with BBN to showcase our progress and drive further brand growth.”
BBN will develop a new creative platform and positioning for C-Job as it strengthens its position in the US with additional marketing, with a focus on addressing a variety of stakeholder groups, including ship owners, shipbuilders and shipyards. As part of its remit, Referro has launched a new website for C-Job.
The work will be managed by marketing agency Referro as lead agency, with strategic support by research-backed insight partner Business Brainz, digital support from Stoica, digital relationship management by partner Centric, and their platform LiProspect, as well as additional assistance from Hungarian partner Contentplus. A launch campaign will be unveiled early in 2025, followed by paid media, sponsorships and a variety of events to follow.
As a company built on firsts and design breakthroughs, C-Job was the only firm to work on three of the world’s six dedicated new generation offshore-wind installation vessels. It has also completed pioneering work on the first ammonia-powered vessel refit including project planning and oversight (Amogy) and the first liquid hydrogen tanker concept powered by its own cargo (LH2 Europe).
“We’re hugely excited to work with C-Job Naval Architects to expand their presence. They have a forward- thinking culture and a bold ambition of making the shipping industry sustainable within one generation. We’re looking forward to helping them achieve this while pushing creative boundaries.”
Quake is a B2B agency based in Toronto, renowned for delivering strategic and creative solutions that drive results. Their deep experience in integrated campaigns, digital strategy, and brand development makes them a brilliant addition to our collective expertise. They bring with them a solid understanding of the Canadian market and a strong client portfolio across technology, manufacturing, and professional services.
They are enthusiastic about joining BBN and contributing to our collaborative culture – and they’re already exploring ways to support and engage with fellow partners.
In collaboration with Eye-Able® Benelux, the club’s website is being made accessible to everyone, regardless of their abilities. This initiative underscores PSV’s commitment to inclusivity in Dutch football.
With the implementation of Eye-Able Assist and Eye-Able Audit, PSV is creating a more user-friendly online environment. Eye-Able Assist offers tools such as adjustable contrast, a magnifier, and text-to-speech functionality, allowing users to tailor the website to their individual needs. Eye-Able Audit provides a thorough analysis of the site to identify and address accessibility issues based on WCAG guidelines.
“This collaboration is a wonderful step toward greater inclusivity in Dutch football,” says Jörgen van der Meulen, Technical Lead Engineer PSV at PSV. He emphasizes the importance of accessibility for all fans and expresses his gratitude to the PSV team, Menno Hoekstra from Eye-Able, and Carl Derks from Referro for the excellent cooperation.
With this initiative, PSV sets an example not only within football but beyond. Fans—regardless of their abilities—can now enjoy a truly accessible digital experience. A new milestone for inclusivity and innovation in the world of sports!
This is where the future of B2B marketing is being forged, and it’s happening now. Don’t get left behind. Be part of the revolution – because the future is happening.
Simultaneously in London and Chicago November 20th 2024
Referro | BBN The Netherlands is a supporting partner of B2B Worldfest 2024 – the intercontinental B2B event of the year. Our owner Gerard van den Bogaart will be attending the event in London. Give him a heads-up if you want to meet.
For more information on WorldFest, visit: https://events.thedrum.com/b2bworldfest/
For a discounted ticket to either the London or Chicago events, use code Referro10
We are glad to inform you that our family has grown even bigger and introduce a new partner agency in Poland: Nuvola Cloud Solutions. If you want to know more about our Polish colleagues you can also have a look here. This website is in English.
Nuvola is an innovative agency specializing in comprehensive end-to-end digital marketing services for businesses. The agency is guided by two seasoned managers, each boasting over two decades in the field. Nuvola excels in the areas of digital marketing, AI, CRM and Marketing Automation, providing clients with integrated solutions designed to enhance business efficiency and faster growth. The company not only provides digital marketing services but also specialises in implementing Marketing Automation and CRM, tailoring them to the unique needs of each client.
Their advanced approach to Marketing Automation stands out for its innovative approach, which not only increases the effectiveness of marketing activities but also significantly accelerates sales processes. Additionally, Nuvola has developed a proprietary product, Data AI Campaign, that revolutionises strategies for increasing sales through modern IT and telecoms tools based on AI. This unique solution enables customers to maximise the potential of their business, increasing competitiveness in the market. All this makes the company not only a service provider but also a strategic partner, ready to meet the most demanding challenges in the field of modern technology and digital transformation.
Background and Development
The collaboration originated from a shared need for support on a client project. “We were looking for a partner who could complement our services,” explains Gerard van den Bogaart. “Comaxx, with its strong background in online marketing and e-commerce, was a logical choice.”
The partnership is grounded in mutual appreciation for each other’s expertise. “Working with Referro enables us to better support our clients in their international growth,” says Sam van der Put. Gerard agrees: “With Referro’s in-depth experience in B2B and high-end retail, and our knowledge of e-commerce and online marketing, we can offer a complete package.”
International Ambitions
A key aspect of the collaboration is international expansion. Together with its parent company Acknowledge, Comaxx already employs more than 350 experts. Sam explains: “Referro is the exclusive Dutch partner of BBN International and gives us access to over 1,300 experts in 66 cities, spread across 33 countries worldwide. This allows us to reach and serve a broader market.”
“This collaboration is not just a strategic move, but also an opportunity to learn from each other and grow together,” notes Gerard van den Bogaart. “We believe that our joint efforts will result in increased value for our clients.”
Perspective
The directors of both agencies are optimistic about the future. “Referro and Comaxx complement each other perfectly, and together they literally offer a world of possibilities for companies at home and abroad.” This partnership is a step forward in realizing our ambition to play a leading role in both the national and international market,” concludes Sam van der Put. Gerard agrees: “We have been working intensively with BBN agencies on all continents for almost 30 years. With Comaxx, we are now adding a strong partner in the Netherlands.”
Agencies and businesses worldwide trust the tool to generate leads, enhance conversion rates, and maximize returns on marketing investments. Renowned for innovation, open architecture, and exceptional customer support, it is offered at a fraction of the cost compared to its competitors.
Why Choose Constant Contact / SharpSpring?
As said earlier, one of the major advantages of the software is its affordability. Licenses are three to four times cheaper than those of competitors. It serves as a comprehensive marketing automation tool, allowing you to configure, monitor, and analyze both the marketing and sales processes. Integration is seamless with your website or various platforms, including Facebook, Google Ads, and popular CRMs like SalesForce. Through its own CRM, all incoming leads can be segmented. Additionally, you can connect your email to the software to track communication history with leads. Other features include lead scoring, A/B testing, and direct contact via a chatbot.
Referro: Your Constant Contact Gold Partner
Referro has been a partner of SharpSpring for more than 10 years, and the last 5 years as a Gold Partner. Our trained experts meet all gold level requirements of the certification program. With this certification, Referro is well-equipped to help clients to generate qualified leads, convert more leads into sales, and optimize the ROI of marketing campaigns.
BBN: A Strategic Partner of Constant Contact
BBN International is a strategic partner of Constant Contact since a couple of years, providing added value specialist support. As a strategic partner, BBN contributes specific specialisms and knowledge in B2B marketing, serving as an additional resource for clients and agencies globally.
Park & Battery, named B2B 2023 Agency of the Year by the Association of National Advertisers and B2B Marketing and listed among the Chief Marketer 200, is also ranked among the five fastest-growing agencies by the 2023 B2B Marketing US Agencies Benchmarking Report.
Park & Battery takes its name from the perspectives their team have gained in companies and agencies “on the streets” of New York and San Francisco, bringing together hustle and innovation to create value for brands and businesses. Headquartered in Oakland, California, they consider themselves a B2B Launch Agency. They specialize in creating brands, campaigns, and experiences that deliver impact, from strategy and messaging to creative/design, content, and media/go-to-market. The agency has expertise in several areas, including Technology, Financial Services, Life Sciences, Freight and Logistics, AI, Automation and IoT, Professional Services, Education, and Media.
BBN will leverage its network of partner agencies and specialist teams across the globe to provide Amogy with a seamless and hassle-free experience as it brings its vision of using ammonia as a clean energy solution to life.
“Our team looks forward to a great working relationship with BBN, all its partner agencies, and our work together to share Amogy’s vision of accelerating the global journey to net zero with our ammonia-to-power solution,” said Red Drummond, Amogy marketing manager. “BBN provides the features and attributes of a global marketing agency, combined with localized regional support as we need it. The ability to work with a diverse Partnership is a great way for us to have one source of contact and management in all areas of our engagement.”
BBN’s approach combined with our partner’s industry expertise, creative ability, and global reach demonstrates our commitment to advancing a sustainable future. Our collective efforts are aimed at encouraging a transition towards a more environmentally-friendly and sustainable planet.
About Sabia
This is our fifth new agency partner this year; Sabia is a fully remote-working agency based in Sao Paulo, Brazil. They build their client’s marketing support from the brand up by means of carefully designed content, creatives and digital solutions. Certified as ‘A Great Place to Work’ since 2017, they are also a proud member of Pledge 1% supporting Brazilian social and cultural initiatives pro-bono.
About Ulled
Founded in 1964, Ulled is a communication consultancy with a well-connected multidisciplinary team located in offices in Lisbon and Barcelona. They have over 50 years of experience managing brand perceptions and are looking to expand their B2B portfolio. They have experience in a wide variety of business sectors and offer communication and public relations strategies to build trust and credibility among different stakeholders.