BBNmixtape – #27 Coming to America – Part II

15 / 05 / 2023

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas. So grab your coffee, and join us again as we explore the exciting world of transatlantic business.