In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketers, tune in to BBN Mixtape, be bold and ignite your brand’s creative spark!

Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.

 As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.

Watch the presentation at Ignite USA HERE

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader.  In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

Families and individuals from around the world can join The World Bee Community via a small monthly donation. Membership is open to anyone who cares about protecting bees and other pollinators to ensure that biodiversity on earth continues to flourish for future generations.

“The World Bee Project is a fantastic and important initiative,” said Annette Fernandes-Poyser, BBN Executive Director. “We pride ourselves on interconnection and understand that even the slightest imbalance in ecosystems—whether natural or business—can have a detrimental impact elsewhere. As a global partnership of B2B marketers, we understand better than most that what you do in one part of the world has an impact in other parts, which is why we are determined to support the launch of the World Bee Community.”

The World Bee Project’s initiatives to protect bees and other pollinators, while improving people’s livelihoods and communities, provide inspiration and much needed support around the globe. So much so that BBN and its team have pledged long-term support to this important social purpose and the environment.

“We are delighted to have BBN supporting us around the world,” said Sabiha Rumani Malik, Founder and Executive President of The World Bee Project. “Their geographical footprint and communications capabilities align well with our efforts to generate a unified global voice that can truly influence government activities when it comes to protecting our environment and biodiversity. Bees connect people and the planet. People want to be heard, need to be heard, and should be heard.”

At BBN, we take Corporate Social Responsibility (CSR)-related matters seriously. Our CSR policies draw inspiration from the United Nations Sustainable Development Goals (SDGs) and the ten principles of the United Nations Global Compact (UNGC). The World Bee Project is the first private initiative in the world that remotely monitors bees to research the pollinator and pollination crisis from a global perspective. The World Bee Project creates programmes that merge environmental, social and economic benefits to positively impact the future of ‘’Pollinators, People, and the Planet’’.

This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vital tool in the modern marketer’s arsenal. By incorporating webinars into their marketing efforts, businesses can stay ahead of the curve, maximize engagement, and drive meaningful business growth in the B2B landscape.

In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotland in the UK, Gordon has been successfully helping businesses expand and grow in the US for the last 20 years. His experience includes managing the integration of a small oilfield services company when it was acquired by one of Houston’s three largest industry services companies. He is now helping an Australian-based company enter and grow in the Americas. Join us to learn more invaluable insights and advice when taking your business transatlantic.

Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas. So grab your coffee, and join us again as we explore the exciting world of transatlantic business.

In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft’s revamped search engine that has received mixed reviews since its beta release.

While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective.

Join us as we discuss if the New Bing really is as bad as some make it out to be, or should Google be worried? Let’s find out.

In this podcast, we’ll be gathering some pre-event insights from B2B Marketing’s Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing. 

Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!

In today’s episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We’ll dive into the cultural and regulatory differences between the two regions and share insights on navigating them. In a later episode, we’ll also hear from a successful European business leader who has moved across the pond and learn about their experiences, lessons, and key takeaways. So please sit back, grab your coffee, and join us as we explore the exciting world of transatlantic business.